We believe the craft, artistry and effort of the North East’s best businesses should be celebrated, and their passion and inspirations deserve to be shared.
So this summer we want to give wedding suppliers the opportunity to commission affordable and engaging professional videos for their businesses and help them reach the widest possible audience.
Not every business has the budget to break into the leagues of X-Factor advertisers, paying £100,000s for 30-seconds of airtime. But with a little creativity and the right marketing strategy you can still achieve incredible results for a relatively modest cost.
And with Second Draft's lean and intelligent production methods you could get quantity as well as quality!
In the 21st century the Super Bowl is watched just as much for the creative commercials and halftime show as it is for the (almost incidental) sport. We’re living in a strange new world, unrecognisable to the Ad Men from the 60s, where customers get excited about adverts...
We have already seen the transformative effects from The Cultural Spring taking resources, passion and their infectious enthusiasm into the some of the city's wards. There they discovered dormant musicians, dancers and performers, and gave local people the tools to express themselves. New friendships were formed and ambitions rekindled.
"Now we have a once-in-a-generation opportunity, as Sunderland bids to become the City of Culture in 2021, to put this proud, hardworking region back on the map. "
Businesses everywhere want to harness its storytelling power, experience its reach and benefit from video’s trustworthiness.
But why is video content marketing so important? And how can small- and medium-sized enterprises afford it?