The counterintuitive reason why John Lewis get 15 million views of their adverts and what we can all learn from their long-term marketing strategy.
It’s a truth universally acknowledge that a graduate in search of a career in media or creative career must want to move to London. Or at least to Manchester or Glasgow, right?
What then made us so stubborn in our desire to set up our creative business in Sunderland?
How do you sum up a city in a five minute film? That was the challenge facing Second Draft when they were commissioned by the City of Culture bid team to produce their official film for Sunderland 2021
The Seafront Traders Association have commissioned a spectacular promo film to help kick off the Summer Season of events taking place around Sunderland and the coast.
The film shows two young locals setting out for some early morning exercise down Seaburn and Roker as the cafes and businesses on the surrounding streets come to life
The film was produced and directed by Second Draft, and independent production company based in Hope St Xchange, with drone footage supplied by Superfly Guys.
Public speaking is one of the country’s biggest fears, so you’re in good company if you feel worried about stepping in front of the camera to have your presentation skills captured on film forever.
Some of the world’s biggest stars of stage and screen – including Jennifer Lawrence and Adele - suffer from stagefright, but watching them perform it can be impossible to tell. Thankfully, being such a common fear, we’re learning more and more techniques for how to overcome it and put ourselves at ease.