If you could sit face-to-face with your customers right now what would you say to them?
Our audiences are far too sophisticated and experienced in their media tastes to accept a loud, overbearing sales pitch anymore. The hard sell is dead! They want to be engaged with, intrigued. They are curious and playful and will happily give their time to a well crafted narrative. Tell them your story!
How do you sum up a city in a five minute film? That was the challenge facing Second Draft when they were commissioned by the City of Culture bid team to produce their official film for Sunderland 2021
The Seafront Traders Association have commissioned a spectacular promo film to help kick off the Summer Season of events taking place around Sunderland and the coast.
The film shows two young locals setting out for some early morning exercise down Seaburn and Roker as the cafes and businesses on the surrounding streets come to life
The film was produced and directed by Second Draft, and independent production company based in Hope St Xchange, with drone footage supplied by Superfly Guys.
Public speaking is one of the country’s biggest fears, so you’re in good company if you feel worried about stepping in front of the camera to have your presentation skills captured on film forever.
Some of the world’s biggest stars of stage and screen – including Jennifer Lawrence and Adele - suffer from stagefright, but watching them perform it can be impossible to tell. Thankfully, being such a common fear, we’re learning more and more techniques for how to overcome it and put ourselves at ease.