The Exceptional Power of Telling Your Story
We live in an age of exceptional storytelling. From Harry Potter to Game of Thrones and Netflix to Amazon, audiences everywhere are developing increasingly complex and sophisticated tastes and showing a willingness to deeply engage with and buy into more immersive and lengthy narratives. But even on a smaller scale people are being drawn towards well crafted storytelling, and the most forward thinking organisations are using this to make more meaningful and longer lasting connections with their customers.
If I could go time travelling I’d want to visit the Ad Men from Manhatten in the 1960s and show them the John Lewis Christmas ads. I’d want to watch their faces as they realise how much times have changed, how people are not just willing, but excited to watch these adverts! And what's more they voluntarily share these adverts, this company’s marketing material, with their family and friends.
Video is starting to dominate how we spend our time online. Whether we’re looking for information or instructions, news or entertainment we’re all hitting the play button.
And nothing is driving this change more than the switch to smartphones as our main means of internet access. Watching a 90-second clip is so much more comfortable, convenient and memorable than trying to read pages of text on a small screen. It’s trustworthy too. And when it's at it's best, people just love to share it.
We create smart, informative videos that interest your audience and make an impact.
And we can offer a wide selection of options to bring your story to life, above and beyond the uninspiring, old-fashioned corporate film.
We believe your video content should show off the best things about your business; sharing your passions and celebrating what makes you and your product unique!
Best of all, it doesn't have to cost the earth to create high quality promotional films. Our lean and intelligent production methods mean we can make media to suit all budgets. Scroll down for inspiration on the many different ways you can use video to share your message, and check out our portfolio page to see examples of our most recent work.
SEE WHAT SECOND DRAFT CAN DO FOR YOU BELOW
Customer Facing Video
Build your brand and communicate more directly with your customers. From profiling the staff that fuel your success to offering customers a taster of your advice and expertise, these videos bring you closer to your audience, helping to express your company's character and instill trust.
From day one you have wanted to share your business with the widest possible audience. Let us create media that you will also feel just as proud of!
Product and Service focused films
Your relationship with your customer isn't over once they have purchased your product or service. Hopefully it begins with a satisfied experience and is built on by exceptional aftercare and customer service. Exclusive and engaging video is a powerful tool for developing brand awareness and loyalty.
People appreciate craftsmanship and take a genuine interest in the provenance of your ideas as well as your raw materials. The more you can share with them about the background or the hidden potential in what you offer, the more your customers feel a part of something rather than just another consumer making a purchase.
Inward Facing videos
Your passion for the business you have built is clear for all to see. The challenge comes in helping staff and stakeholders to share in that enthusiasm and feel just as invested in every aspect of how your company operates.
When you can talk with them face-to-face your motivation and excitement may be infectious, but for all of those times when you can't reach individuals in your team in person, how do you communicate these same values and vision?
When you are so exacting about every other part of your business you want to feel certain that you HR materials and resources reach that same high standard.