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With this 45 sec film we wanted to reach emerging talent in the music industry - from songwriters to managers - and inform them of the invaluable support available to help them navigate the complexity of turning this passion into a profession.

Succeeding in the industry requires a whole different category of traits and skills compared to the more romantic, passionate desires which drives someone to get into music in the first place. But the last thing any new musician or agent needs to hear is another conservative voice warning of the perils ahead. We want to meet this audience on their level - empathetic, enthusiastic and with a great offer to share with them.