The Exceptional Power of Telling Your Story

Comment

The Exceptional Power of Telling Your Story

If you could sit face-to-face with your customers right now what would you say to them?

Our audiences are far too sophisticated and experienced in their media tastes to accept a loud, overbearing sales pitch anymore. The hard sell is dead! They want to be engaged with, intrigued. They are curious and playful and will happily give their time to a well crafted narrative. Tell them your story!

Comment

Why We Based Our Creative Business in Sunderland

Comment

Why We Based Our Creative Business in Sunderland

It’s a truth universally acknowledge that a graduate in search of a career in media or creative career must want to move to London. Or at least to Manchester or Glasgow, right?

What then made us so stubborn in our desire to set up our creative business in Sunderland?

Comment

Summer is Here - Sunderland Seafront Promo press release

Comment

Summer is Here - Sunderland Seafront Promo press release

The Seafront Traders Association have commissioned a spectacular promo film to help kick off the Summer Season of events taking place around Sunderland and the coast.

The film shows two young locals setting out for some early morning exercise down Seaburn and Roker as the cafes and businesses on the surrounding streets come to life

The film was produced and directed by Second Draft, and independent production company based in Hope St Xchange, with drone footage supplied by Superfly Guys.

Comment

How To Feel More Confident In Front Of The Camera

Comment

How To Feel More Confident In Front Of The Camera

Public speaking is one of the country’s biggest fears, so you’re in good company if you feel worried about stepping in front of the camera to have your presentation skills captured on film forever.

Some of the world’s biggest stars of stage and screen – including Jennifer Lawrence and Adele -  suffer from stagefright, but watching them perform it can be impossible to tell. Thankfully, being such a common fear, we’re learning more and more techniques for how to overcome it and put ourselves at ease.

Comment

Our Exclusive Wedding Season Offer!

Comment

Our Exclusive Wedding Season Offer!

We believe the craft, artistry and effort of the North East’s best businesses should be celebrated, and their passion and inspirations deserve to be shared.

So this summer we want to give wedding suppliers the opportunity to commission affordable and engaging professional videos for their businesses and help them reach the widest possible audience.

Comment

How We Make Professional Video Production Affordable

Comment

How We Make Professional Video Production Affordable

Not every business has the budget to break into the leagues of X-Factor advertisers, paying £100,000s for 30-seconds of airtime. But with a little creativity and the right marketing strategy you can still achieve incredible results for a relatively modest cost.

And with Second Draft's lean and intelligent production methods you could get quantity as well as quality! 

Comment

Why We're Backing Sunderland's City of Culture 2021 bid

Comment

Why We're Backing Sunderland's City of Culture 2021 bid

We have already seen the transformative effects from The Cultural Spring taking resources, passion and their infectious enthusiasm into the some of the city's wards. There they discovered dormant musiciansdancers and performers, and gave local people the tools to express themselves. New friendships were formed and ambitions rekindled. 

"Now we have a once-in-a-generation opportunity, as Sunderland bids to become the City of Culture in 2021, to put this proud, hardworking region back on the map. "

Comment

Second Draft are supporting The Family Food Feud

Comment

Second Draft are supporting The Family Food Feud

The three of us know the kinds of 'kitchen gymnastics' you have to perform at lunchtime when everyone is dancing around each other to drop their dinner in the microwave, reach the kettle for their coffee or sneak an ice-cream from the freezer. So what would happen if...

Comment