If you could sit face-to-face with your customers right now what would you say to them?
Our audiences are far too sophisticated and experienced in their media tastes to accept a loud, overbearing sales pitch anymore. The hard sell is dead! They want to be engaged with, intrigued. They are curious and playful and will happily give their time to a well crafted narrative. Tell them your story!
How do you sum up a city in a five minute film? That was the challenge facing Second Draft when they were commissioned by the City of Culture bid team to produce their official film for Sunderland 2021
The Seafront Traders Association have commissioned a spectacular promo film to help kick off the Summer Season of events taking place around Sunderland and the coast.
The film shows two young locals setting out for some early morning exercise down Seaburn and Roker as the cafes and businesses on the surrounding streets come to life
The film was produced and directed by Second Draft, and independent production company based in Hope St Xchange, with drone footage supplied by Superfly Guys.
Public speaking is one of the country’s biggest fears, so you’re in good company if you feel worried about stepping in front of the camera to have your presentation skills captured on film forever.
Some of the world’s biggest stars of stage and screen – including Jennifer Lawrence and Adele - suffer from stagefright, but watching them perform it can be impossible to tell. Thankfully, being such a common fear, we’re learning more and more techniques for how to overcome it and put ourselves at ease.
We believe the craft, artistry and effort of the North East’s best businesses should be celebrated, and their passion and inspirations deserve to be shared.
So this summer we want to give wedding suppliers the opportunity to commission affordable and engaging professional videos for their businesses and help them reach the widest possible audience.
Not every business has the budget to break into the leagues of X-Factor advertisers, paying £100,000s for 30-seconds of airtime. But with a little creativity and the right marketing strategy you can still achieve incredible results for a relatively modest cost.
And with Second Draft's lean and intelligent production methods you could get quantity as well as quality!
In the 21st century the Super Bowl is watched just as much for the creative commercials and halftime show as it is for the (almost incidental) sport. We’re living in a strange new world, unrecognisable to the Ad Men from the 60s, where customers get excited about adverts...
We have already seen the transformative effects from The Cultural Spring taking resources, passion and their infectious enthusiasm into the some of the city's wards. There they discovered dormant musicians, dancers and performers, and gave local people the tools to express themselves. New friendships were formed and ambitions rekindled.
"Now we have a once-in-a-generation opportunity, as Sunderland bids to become the City of Culture in 2021, to put this proud, hardworking region back on the map. "
Businesses everywhere want to harness its storytelling power, experience its reach and benefit from video’s trustworthiness.
But why is video content marketing so important? And how can small- and medium-sized enterprises afford it?