As the primary film for the main organisation we want to engage with a broad spectrum – of funders, investors, stakeholders, LEPs and commissioning organisations, as well as musicians and digital SMEs who will use the services on offer.

Initially it may seem like the two audiences would pull the film in competing directions – one side interested in the professionalism of the organisation, and ability to meet targets and deliver on workshops and projects, with the other wanting empathetic, approachable, unpretentious characters who can relate to the industry and empathise with members.

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But at the same time that commissioning organisations want proof that Generator can and do successfully deliver projects as stated, they want to hire people who their service users will find accessible, knowledgable and keyed in to both their aspirations and anxieties.